Now booking projects for Q3. Apply for a spot →
Brand identity
The look that makes you the obvious choice.
Logo, type, color, and voice. One visual system that holds up on a sign, a screen, and a business card, and that you keep wherever you go.
Wordmark
Harrington.
LENDING CO.
Type
Aa Bb Cc
The quick brown fox jumps over the lazy dog.
Color
The system
Not a logo. A whole way of showing up.
Palette
#0f0f0f
#c9a961
#f5f0e6
#2d4a36
Typography
Display
Subhead in the serif
Body text set in the sans, sized for long reading on a phone or a desktop.
Logo and lockups
A mark that works at every size.
A primary wordmark, a compact monogram, and the lockups for a sign, a business card, and a favicon. One system, drawn for where it actually appears.
Type and color
A palette you can hold to for years.
A typographic scale and a color system with the rules for using them. The look stays consistent whoever touches it next.
Voice
The way you sound on the page.
How you greet a borrower, name your offers, and sign off. Written down so every email and post reads like the same person.
Guidelines
A brand book you keep.
A short, usable guide with the files, the rules, and the do-nots. Hand it to a printer or a hire and the brand holds.
How it goes
From blank page to a brand you own.
Discovery
We learn your market, your borrowers, and the brokers you are measured against.
Direction
Two or three distinct directions, each a full look rather than a logo on a page.
Refine
We take the chosen direction and build it out across every place it has to live.
Handover
Every file, every format, and the guide that keeps it consistent. All yours.
Before you start.
Do you do brand without a website?
Yes. Plenty of brokers start with the brand and bring the site later, or take the brand to their own developer.
What if I switch brokerages?
The brand is yours. Files, fonts, and rights move with you, so nothing has to change when you do.
How many logo directions do I see?
Two or three, each a complete look. We refine one rather than spreading thin across a dozen drafts.
Can you match an existing brand?
If parts of it work, we keep them and build around them. If it holds you back, we say so.